Teachertainment — Weekly Meeting Deck

G Google Ads Performance

Spend

$138.37

Clicks

195

Impressions

5,073

All Conversions

1

CTR

3.84%

Avg CPC

$0.71

Campaign	Status	Spend	Clicks	Impr.	Conv.	CTR	CPC
Search \| Teachertainment Store	Active	$75.14	115	2,164	1	5.31%	$0.65
Store \| PMax	Active	$63.18	80	2,896	0	2.76%	$0.79
PMax \| Teacher Referral Program	Paused	$0.05	0	13	0	0%	—
Total		$138.37	195	5,073	1	3.84%	$0.71

f Meta Ads Performance

Total Spend

$394.35

Total Clicks

642

Total Impressions

16,653

Leads

3

Purchases

11

Avg CPC

$0.61

Campaign	Objective	Spend	Clicks	Impr.	Results
Leads Campaign \| Parents	Leads	$294.94	208	8,321	2 leads
School Targeting \| Sales	Sales	$54.90	266	4,393	3 purchases
Store \| Sales (Teacher/Parents)	Sales	$39.51	167	3,939	8 purchases
Store \| Traffic (Teacher/Parents)	Traffic	$5.00	1	—	—
Total		$394.35	642	16,653	3 leads · 11 purchases

    Key Insight: The Store | Sales (Teacher/Parents) campaign drove 8 purchases on just $39.51 spend — a cost-per-purchase of $4.94. School Targeting also performed well with 3 purchases at $18.30 each. The Leads campaign generated 2 new leads from 8.3K impressions.
  

@ Email Campaigns

1. LAUSD Strike Email

Email Design

Stats

Click Map

2. National Library Week Email

Email Design

Stats

Click Map

3. Earth Day Email

Email Design

Subject Line Options

Earth Day Is Tomorrow, Grab Our Activity Packet 🌎
Get Ready for Earth Day With our Activity Packet
Your Earth Day Lesson Plan Is Ready
Earth Day Activity Packet Just Dropped

Preview Text Options

A fun, multi-page Earth Day activity packet for just $2.99
Vocabulary, word searches, recycling exercises, and more — all Earth Day themed
Build academic skills while promoting environmental awareness
Get your students Earth Day ready with this print-and-go packet

B Blog

Earth Day Blog Post

Social Media

Facebook Posts

3

Apr 10–16

Instagram Posts

3

Apr 10–16

Note: The "TT SM" screenshot was not found in uploads. Showing live social media data from Facebook and Instagram below.

Facebook Posts

Instagram Posts

✓ Work Completed This Week

Ads Google Ads & Meta Ads

Created new campaigns as discussed in Friday's meeting (local parents lead, traffic store meta, PMax store)

Manager: Bryan Valdez
Created parent local ad on Meta

Manager: Bryan Valdez
Created Store PMax campaign

Manager: Bryan Valdez

Email Email Marketing

Scheduled LAUSD Strike Email (after approval)

Manager: Emely Felix Gonzalez
Created National Library Email

Manager: Emely Felix Gonzalez
Made edits to National Library Email

Manager: Emely Felix Gonzalez
Scheduled National Library Email (after approval)

Manager: Emely Felix Gonzalez

Content Content & Creative

Created National Library Blog

Manager: Emely Felix Gonzalez
Created thumbnail for scavenger hunt resource

Manager: Lexie
Created meeting deck

Manager: Lexie

Website Website & Store

Uploaded scavenger hunt resource on store page for $0.99

Manager: Lexie

Research Research

Researched platforms and integration options to convert printable worksheets into interactive online worksheets and reported findings back to Jake

Assignee: Lexie · Manager: Lexie, Bryan Valdez

SMS SMS Status

    Status: SMS capabilities are set up in GoHighLevel. The account currently has 1,663 contacts in the CRM. SMS campaigns can be triggered through GHL workflows and tags. No mass SMS blast was sent this week.
  

W CRM & Workflows

Total CRM Contacts

1,663

New This Week

—

Tracked via Zapier

    Active Workflows: Leads from Meta Ads flow into GHL via Zapier integration (tagged as "newsletter"). Abandoned cart email workflow is configured and active. Contact enrichment and lead nurture sequences are operational.
  